Let’s talk about
your project.
your project.
Intao
Branding for leadership e‑Learning
30+ brand name suggestions
to test & find the final brand
2 strategy & brand workshops
to define tonality and target groups
3 UX sprints
to envision and design an e-learning app
T-shaped Learning Solutions GmbH
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INDUSTRY
HR-tech Startup
Timeframe
2018
TEAM
Project Consultant,
UX / UI Designers,
Brand Designer
About the project
The Berlin-based start-up Intao offers a digital and sustainable online tool for in-house training.
We not only developed the app for Intao, but also the name and the associated branding to get to the heart of the company's playful and accessible approach to coaching with a little twist: stimulating and cheeky dialogue offers that make you think.
Exploring
brand and tonality
A logo and claim
that transports Intaos values
The founders of Intao firmly believe that a company can only develop further if the people in it have the opportunity to learn together. We developed a logo for the client that clearly and succinctly expresses this philosophy.
Supportive learning
in your own way
To enable customers to learn individually and at their own pace, we worked with the Intao team to develop a didactic concept and the corresponding app, which can be equipped with customised learning content depending on the company.